meet Morgan

Black Propeller - Baltimore, MA (1.5 years)

Led and developed a team of Senior Account Managers and Account Managers, fostering their professional growth and overseeing client portfolios in the Paid Media department of Baltimore agency. Delegated the training, assignments, and recruiting of team members, contributing to business development through account audits. In the role of Team Leader, operated as a solution-oriented leader, focusing on team mentorship, client relationship-building, and implementing training programs to optimize team performance and client satisfaction.

Key skills included team leadership, vision setting, team development, communication, conflict resolution, delegation, and performance management along with continued SEM skill growth. 

Online Optimism - New Orleans, LA (7.5 years)

Founded the digital advertising department for a New Orleans boutique marketing agency. Doubled the department in size and oversaw 1-2 interns annually. Managed approximately $750,000 in yearly client ad budget. Directed the pitch, execution, and invoicing of paid advertising campaigns across B2B, B2C, e-commerce, lead generation, and brand awareness verticals. Regularly coordinated media campaigns across search, display, programmatic, video, shopping, and in-app advertising vendors. Conducted large-scale project management and regular client relationship cultivation.

Freelance Contract (6 years)

Clients across healthcare, industrial services, tourism, beauty services, and apparel. Proven track record in developing and implementing tailored marketing strategies that drive brand growth and increase ROI. Skilled in digital marketing, market research, and customer engagement, with a strong ability to adapt to varying industry needs. Adept at leveraging analytics to inform decision-making and optimize campaign performance.